What makes an event memorable? Is there a secret ingredient? Is there a specific methodology to guarantee success? And what do we even mean when we talk about success? Some say the WOW factor is crucial. Yet if you think about the various Olympic inaugurations you’ve seen over the years, they tend to blend together. Some say that a large budget is the secret ingredient. But how many times have the simple things ended up having more impact? If we then talk about success, which standards are being considered? How do we create unique events?
I’m Vera, the motor at the heart of a tu vera. I’m a little bit from Barcelona and a little bit from Canada. You can usually find me with my nose in a book or spending time in nature. I appreciate the simple things: the satisfaction of a job well-done, the finer details, and creating connections. I live and breathe intentionally and that is the way I approach each event and project. This is a more intimate and human-centred style of working. a tu vera is a way of life, an environment that is created to empower the people involved in each project.
With more than 12 years’ experience in events around Spain, and with virtual events in the past two years, I’ve worked through many levels and different areas to eventually arrive at leadership roles. Unhappy with standard event industry practises, I started a tu vera. I wouldn’t have been able to achieve this without my consistent perseverance, responsible work ethic, tireless energy, integrity, and the ability to create these environments of trust in those around me.
Intuition, creativity, and passion are cornerstones of a tu vera. Empathy and logic, as well as killer problem-solving skills, being able to visualise the details without losing sight of the big picture, are all a part of me. I can’t imagine life without them.
Each event is a blank slate, a start from scratch, a learning experience to grow and create. What does the client need? And more importantly, what do the attendees need? What are their daily struggles? What is the goal of the event? What is the purpose? These are the elements to be carefully considered before starting the amazing journey of constructing each event.
These are the things that make unique events. All of the components built in an environment of trust and connection. The impact is not only for the audience. The impact extends to every single person involved in the event. When the impact starts from within, a great impact will reach the audience.
One of the biggest issues that events face is the sheer amount of “doing for the sake of doing”. “We have budget to burn, let’s do an event!” “Everyone does events, we should do one too!” “It’s our anniversary, let’s do an event!” (Do your employees even want an event or would they benefit from a different style of celebration or recognition? And don’t even get me started on the bloody Christmas gift baskets…) If you’re “doing for doing” or want a cookie-cutter event, I can recommend others that are great and get the job done. But if you want to innovate, go farther, dig deep, and make a difference with your event, then here I am, ready with my team, to create unique experiences for you that leave lasting impressions.
We choose the best in each field, suppliers and contractors that appreciate our honesty and pro-active approach. And we appreciate them and their skills, being available without getting in the way of their work. Because this is another key issue for us: the human factor, valuing the people that work with us, ensuring that everyone has what they need to get things done on time. We enjoy the work we do and it’s important to us that everyone involved feels the same.