Loewe

creative copywriter - copywriter creativo

Client

A Spanish fashion icon, Loewe is a historical brand launched in 1846, now approaching their 170th anniversary. A key player in fashion history, Loewe is the only atelier that has managed to survive the Spanish Civil War and luxury tax, adapting to modern times and positively flourishing throughout the years. From official royal suppliers to iconic favourite among Hollywood’s glitterati, the brand has passed the test of time with flying colours.

What I did

Role: Creative Copywriter
Purpose: Marketing / Communication / Branding

Types of text

• Posts for social media
• Web copywriting
• Launch of new bags and collections
• Product descriptions / Care instructions
• Press releases
• Quality control
• Online boutique – purchases
• Galería Loewe – exhibition information
• Newsletters
• Special events, launches, and collaborations
• Perfumes
• Advertising campaign indications
• Christmas microsite
• Apps
• Itinerary exhibitions